Systematising User Generated Content UGC that Activates Authentic Communities

On today’s episode, Kunle is joined by Adam Dornbusch, Founder and CEO of Entribe, an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale.

It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that can be leveraged. The common “fix” is to give away big rewards hoping that luck out with good UGC, or simply pay an influencer. But neither of these methods offer consistent results. But then what can brands do?

Listen to the full podcast at 2x eCommerce.