November 17, 2021
Since the start of the pandemic, the travel industry has been going through constant changes in demand as COVID-19 cases continue to fluctuate, making it difficult for brands to implement traditional marketing strategies that stay consistent with consumer behaviors. On top of an ever-changing landscape, the industry has also had to tackle different traveler preferences and less consumer trust than before, as safety and health have become the top priority.
As the industry slowly continues its road to pre-COVID traveling numbers, it’s critical for hospitality brands to introduce effective marketing strategies that focus on re-building consumer trust and excitement over traveling. One way to achieve this is through activating your community of loyal customers to share authentic, high-quality content of their experience with your brand to use in marketing initiatives.
Read the full article on Travel Pulse.
