The Future of Digital Marketing Rests With Consumers

There’s no arguing the social media scene is riddled with creators. From constant scandals in the beauty industry to disregarding pandemic guidelines in 2020, distrust towards influencers is steadily climbing. These changes in perception and trust suggest we’re moving further and further away from the traditional influencer model and are focusing more on targeted, engaging approaches to capturing audiences. Many brands think this just means turning to micro-influencers instead, but when they do this, they are missing out on a critical audience of creators – their own customers.

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