September 16, 2021
In a social media landscape littered with advertisements and sponsored posts, influencers' once dazzling, flashy lifestyle is growing increasingly stale. Users and consumers are tired of seeing celebrities and influencers promoting fitness teas they don’t actually drink or posing in a bathing suit they were paid to wear.
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model.
As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content from new and existing customers, known as user-generated content (UGC).
Read the full article on Talking Influence.
