November 18, 2021
The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. The pandemic has changed consumer behavior, both in regard to how they shop and what brands they trust. In fact, another recent study revealed 83 percent of consumers believe retailers need to provide more authentic online shopping experiences, and as a result, 80 percent of consumers now find user-generated content (UGC) highly impactful in their purchasing decisions — making it almost nine times more effective than traditional branded content.
Read the full article on My Total Retail.
