Sponsor Me, Cowards: Regular People Are Dipping Their Toes in Creator Waters

There is a bevy of tech startups seeking to mediate this new proximity between brands, nano-influencers and regular people. For example,
companies like Social Studies represent micro- and nano-influencers—those with followings that range from 200,000 to less than 10,000—
who might be particularly influential in a niche community. Others, like Stackla and EnTribe, help brands manage the user-generated content
that already exists about their brand on the internet. Collectively, these startups seek to digitize and automate the process of learning about a
product from your friends.

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