Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies

With consumers spending more money online and more time on social media (more than half of the global population use social media today, a 12.3% year-over-year increase), businesses that wish to stay competitive need to understand the influence of their online presence on consumers’ buying behavior, and ensure their marketing tactics reflect that.While many brands have relied on influencers to engage existing and new customers in recent years, some are starting to turn to a more affordable, sustainable and authentic approach to improving their brand awareness online by leveraging user-generated content (UGC).

‍

Read the full article on Retail TouchPoints.