August 17, 2021
EnTribe, an Oakland-based SaaS platform, announced Tuesday that it raised $2.7 million in seed financing to flip the script on traditional marketing initiatives. The EnTribe platform aims to increase collaboration between brands and their creators by providing brands with a set of tools to support the creator management lifecycle. The all-in-one platform streamlines the process of vetting and verifying creators and their content so that brands can use said content in potential marketing campaigns.
EnTribe founder and CEO Adam Dornbusch learned there was great value in UGC-led marketing initiatives following his work on an ad campaign for Al Gore’s Current TV. Dornsbush also had a hand in building out GoPro’s media division with a heavy focus on user-generated content (UGC).
Read the full article on BuiltIn.
